4 challenges Women entrepreneurs face and how to overcome them

Women in business face challenges that men do not.  Women with children experience even more demands on time, energy and resources.  Gender discrimination in business is also very common but that does not make women any less successful than men, in fact, Women are resourceful, and able to succeed, despite all these challenges.

Below are 4 Major challenges Women business owners may face less common to men in the business, and how to overcome them.

Women are usually a smaller number in a crowded seminar.  When they talk business with primarily male executives, it can be unnerving.   This may seem as though women need to adopt a stereotypically “male” attitude toward business, but the successful business women knows that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations. Don’t conform to a man’s idea of a leader.

Work-life balance is a goal of many entrepreneurs regardless of their gender, but mothers who own businesses have to simultaneously run their families and their companies. And in this area, traditional gender expectations often still prevail.

Being a mother while running a business is very challenging, “There are ways to balance your time, but the perception is that you could be more effective running your business if you didn’t have to deal with kids.”

Shortcomings on either front shouldn’t be taken too seriously. “Momtrepreneurs” have dual responsibilities to their businesses and families, and finding ways to devote time to both is key to truly achieving that elusive work-life balance.

Female founders report that a lack of available advisers and mentors limits their professional growth. With the majority of the high-level business world still being dominated by men, it can be hard to blaze your own path and facilitate the introductions and connections into some of the more elite business networks.  Knowing where to find the right support network isn’t always easy. A few good places to start include women-focused networking events

The fear of failure is a major concern for women who launch start ups. Failure is a very real possibility in any business venture but it shouldn’t be viewed as a negative. You need to have massive failure to have massive success